Attica Group - New Features Integration

Introducing new functionalities to website & app ecosystem.

Attica Group case study UI screenshot

“How can we enhance user flows for the largest ferry company in Greece?

Client: Attica Group

Duration: 6 months

Role: User flow optimization, UX/UI design, documentation, CRO

Challenge

📔Expand flows, functionalities & the design system over multiple phases
⌨️ Align across devices and architectures with developers
🪜 Prioritize feature design and rollout

Context

Attica Group case study screenshot

online banking

Approach

Planning the feature roadmap based on business & development requirements
Mapping the user flows
Assessing impact on adjacent journeys

online banking

Solution & Impact

A clear direction for the websites' redesign

Prioritized & validated integration of business critical features
Eliminated pain points in customer journey related to bookings and support tickets
Expanded user base, enhanced data management and sales funnel for all 5 companies
46,1% Mobile bookings increase after redesign (52,5% in desktop)
74,3% Mobile sessions increase after redesign (24,6% in desktop)

Process

Prioritize value

For users

Manage data & trips

Autofill bookings
Access offers

Manage data & trips
Autofill bookings
Get access to offers

For business

Streamline ticket sales
Unify accounts
Gather data for campaigns

Exprience Dashboard

Making onboarding & booking a priority

Making onboarding & booking a priority

Wireframe

To communicate value, structure and functionalities to devs and stakeholders.

Great! Now we can sketch out solutions

Design & refine critical flows

Onboarding

Booking
Trip management
Loyalty subscription
Account management

Onboarding

Booking
Trip management
Loyalty subscription
Account management

Onboarded in 5 steps, even while booking a ticket, with auto-completed data. That's convenience!

Onboarded in 5 steps, even while booking a ticket, with auto-filled data. That's convenience!

Deliver shippable designs

To boost sales and efficiency with:

To boost sales & efficiency with:

10+

redesigned areas

Moderated & Remote Sessions

6

New flows

150+

Screens

Ship fast, refine faster🚀!

Learnings

🧭 Business requirements aligned early on for each platform
🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business growth potential

🧭 Business requirements aligned early on for each platform

🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business value and growth potential

Create a free website with Framer, the website builder loved by startups, designers and agencies.