Attica Group
Feature Integration to website & app ecosystem.
Client: Attica Group
Duration: 6 months
Role: User flow optimization, UX/UI design, documentation, CRO
Client: Attica Group
Duration: 6 months
Role: Role: User flow optimization, UX/UI design, documentation, CRO
Client: Attica Group
Duration: 6 months
Role: User flow optimization, UX/UI design, documentation, CRO
“How can we enhance user flows for the largest ferry company in Greece?
“How can we enhance user flows for the largest ferry company in Greece?
“How can we enhance user flows for the largest ferry company in Greece?
Challenge Accepted
📔Expand the design system, UIs, flows & functionalities over multiple phases
⌨️ Align across devices and architectures with developers
🪜 Prioritize feature design and rollout
Understanding Context
Understanding Context
Planning
Planning the feature roadmap based on business & development requirements
Mapping the user flows
Assesing adjustment needed to the design system
Planning the feature roadmap based on business & development requirements
Mapping the user flows
Designing hi-fi UIs for mobile and desktop adjusted to the design system
Solution & Impact
Solution & Impact
A clear direction for the websites' redesign
#️⃣ Prioritized integration of business critical features
✨Validated & refined in short iterations
❤️🩹 Eliminated pain points in customer journey related to bookings and support tickets
💵 Expanded user base, enhanced data management and sales funnel for all 5 companies
A clear direction for the websites' redesign
#️⃣ Prioritized integration of business critical features
✨Validated & refined in short iterations
❤️🩹 Eliminated pain points in customer journey related to bookings and support tickets
💵 Expanded user base, enhanced data management and sales funnel for all 5 companies
Process
Prioritize value
For users
Manage data & trips
Autofill bookings
Access offers
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Making onboarding & booking a priority
Making onboarding & booking a priority
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Great! Now we can sketch out solutions
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Onboarded in 5 steps, even while booking a ticket, with auto-completed data. That's convenience!
Onboarded in 5 steps, even while booking a ticket, with auto-filled data. That's convenience!
Deliver shippable UIs
User testing
To boost sales and efficiency with:
To boost sales & efficiency with:
10+
redesigned areas
Moderated & Remote Sessions
6
New flows
150+
Screens
Ship fast, refine faster🚀!
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable UIs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable UIs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable UIs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable UIs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Learnings
Learnings
🧭 Business requirements aligned early on for each platform
🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business value and growth potential
🧭 Business requirements aligned early on for each platform
🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business value and growth potential
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