Attica Group - Feature Integration
Introducing new functionalities to website & app ecosystem.
Attica Group - Feature Integration
Introducing new functionalities to website & app ecosystem.
Attica Group - Feature Integration
Introducing new functionalities to website & app ecosystem.
“How can we enhance user flows for the largest ferry company in Greece?
“How can we enhance user flows for the largest ferry company in Greece?
Client: Attica Group
Duration: 6 months
Role: User flow optimization, UX/UI design, documentation, CRO
Challenge
📔Expand flows, functionalities & the design system over multiple phases
⌨️ Align across devices and architectures with developers
🪜 Prioritize feature design and rollout
📔Expand flows, functionalities & the design system over multiple phases
⌨️ Align across devices and architectures with developers
🪜 Prioritize feature design and rollout
📔Expand flows, functionalities & the design system over multiple phases
⌨️ Align across devices and architectures with developers
🪜 Prioritize feature design and rollout
Context
Understanding Context
Approach
Planning the feature roadmap based on business & development requirements
Mapping the user flows
Assessing adjustment needed to adjacent journeys
Planning the feature roadmap based on business & development requirements
Mapping the user flows
Designing hi-fi UIs for mobile and desktop adjusted to the design system
Solution & Impact
Solution & Impact
A clear direction for the websites' redesign
#️⃣ Prioritized integration of business critical features
✨Validated & refined in short iterations
❤️🩹 Eliminated pain points in customer journey related to bookings and support tickets
💵 Expanded user base, enhanced data management and sales funnel for all 5 companies
A clear direction for the websites' redesign
#️⃣ Prioritized integration of business critical features
✨Validated & refined in short iterations
❤️🩹 Eliminated pain points in customer journey related to bookings and support tickets
💵 Expanded user base, enhanced data management and sales funnel for all 5 companies
Process
Prioritize value
For users
Manage data & trips
Autofill bookings
Access offers
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Making onboarding & booking a priority
Making onboarding & booking a priority
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Great! Now we can sketch out solutions
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Onboarded in 5 steps, even while booking a ticket, with auto-completed data. That's convenience!
Onboarded in 5 steps, even while booking a ticket, with auto-filled data. That's convenience!
Deliver shippable designs
To boost sales and efficiency with:
To boost sales & efficiency with:
10+
redesigned areas
Moderated & Remote Sessions
6
New flows
150+
Screens
Ship fast, refine faster🚀!
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable designs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable designs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable designs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Prioritize value
For users
Manage data & trips
Autofill bookings
Get access to offers
For business
Streamline ticket sales
Unify accounts
Gather data for campaigns
Wireframe
To communicate value, structure and functionalities to devs and stakeholders.
Design & refine critical flows
Onboarding
Booking
Trip management
Loyalty subscription
Account management
Deliver shippable designs
To boost sales and efficiency with:
10+
Redesigned areas
6
New flows
150+
Screens
Learnings
Learnings
🧭 Business requirements aligned early on for each platform
🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business value and growth potential
🧭 Business requirements aligned early on for each platform
🔎 Certain features wont always get the budget and time for testing
🏗️ System architecture is already established and workarounds sometimes are needed
📦 Shipping features based on business value and growth potential
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